Cereal for dinner?

“They” want your kids hooked on sugar!

Who’s “they”?

The corporate food giants who only care about one thing…(And it ain’t your kids)

PROFITS.

I was watching one of my favorite podcasts the other day, PDP Podcast…

And this story pops up about the CEO of Kellog on CNBC…

Kellogg's is making a big marketing push to convince families that their sugar-laced cereals should now be a staple for dinner since food costs have risen.

I don’t personally know the CEO of Kellogs, maybe he’s a great guy…

But the push to drive profits on their stock while promoting to financially strapped families to eat a pound of sugar for both breakfast and dinner is…

WRONG!

I grew up in the 80’s and was raised on these cereals. I loved me some frosted flakes too.

But as I said in my last post, this ain’t 1985 anymore and we know better.

Did I survive? Sure. But perhaps not being raised on those foods would have helped me even more.

As a father equipped with the right knowledge and wisdom, I refuse to constantly feed my kid garbage.

I love him too much.

That doesn’t mean we can’t deviate once in a while.

However, when we go food shopping, it’s an investment in ourselves.

It’s a daily investment in your child.

They’re worth it. You’re worth it.

I feel the food bill just as much as the next person when we shop.

But I’d rather cut out cable, eat out a little less, or cut back on anything else that doesn’t pay the same dividends as feeding my kids the right foods for their nourishment.

That’s just a principle my wife and I have set in stone.

So sorry, Tony the Tiger, you ain’t welcome here.

At least I still have my He-Man and Hulk Hogan I can still share with my son 😉

In your corner,

Greg

P.S. Stay tuned…We’re about to release something awesome for families to work on together every month that will help you instill positive habits as a family.